Brand kit

TweetDigger

Teal prospector energy. Mint bird. Planted shovel. We dig for the posts that hit — we don’t scroll for them.

Logo

Mark first. Lockup second.

The app icon is the primary brand signal. Use the horizontal lockup for headers and docs. Keep clear space equal to ~⅛ of the mark width.

App icon

Mark on dark

Lockup on teal

Color

Teal digs. Paper stays quiet.

Click a swatch to copy the hex. Accent teal does the work; ink and paper stay out of the way. Avoid purple, glow, and cream-terracotta defaults.

Typography

Fraunces for the dig. Outfit for the tools.

Display serif for headlines that feel dug-up, not designed-by-default. Outfit for UI, CTAs, and body.

Display

You’re not researching.

Body

Outfit at 400–800. Use weight 800 for brand lockups and primary buttons. Keep line length short on ledes.

Voice

Problem-aware. Never cute.

“You’re not researching. You’re scrolling.”

Name the scroll tax before the feature.
Use dig / vein / prospector language sparingly.
CTAs are verbs: Add to Chrome, Buy Scout, Uncover.
Don’t say “AI-powered platform” — say what it digs.

Mascot

The bird looks at the copy.

Miner bird with planted shovel — gaze left toward hero copy. Soft circular blend on the landing. Never use the mascot as a favicon or tiny UI glyph; that’s what the app icon is for.

Download mascot PNG

Assets

Grab what you need.

SVG for product and print. PNG for stores and social. Tokens for engineers.

Full kit · ZIP App icon · SVG App icon · 512 PNG Mark on light · SVG Mark on dark · SVG Lockup light · SVG Lockup dark · SVG Design tokens · CSS Brand spec · JSON Mascot · PNG Favicon mark · SVG

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