{
  "name": "TweetDigger",
  "tagline": "Stop scrolling. Dig the bangers.",
  "url": "https://tweetdigger.web.app",
  "voice": {
    "traits": ["direct", "problem-aware", "prospector metaphor", "calm confidence"],
    "avoid": ["hype jargon", "purple AI glow", "feature laundry lists in the hero"],
    "examples": {
      "headline": "You're not researching. You're scrolling.",
      "cta": "Add to Chrome",
      "micro": "Chrome Web Store · From $10/mo"
    }
  },
  "colors": {
    "ink": { "hex": "#0B1220", "role": "Primary text / dark UI" },
    "muted": { "hex": "#3D4A5C", "role": "Secondary text" },
    "paper": { "hex": "#F3F6F8", "role": "Page background" },
    "white": { "hex": "#FFFFFF", "role": "Surfaces" },
    "accent": { "hex": "#0F7A6E", "role": "Primary action / brand teal" },
    "accentDeep": { "hex": "#0B5F56", "role": "Hover / pressed" },
    "accentSoft": { "hex": "#D7F3EE", "role": "Soft fills / chips" },
    "mint": { "hex": "#9FE8D8", "role": "Mark highlight / bird wing" },
    "foam": { "hex": "#E8FFFA", "role": "Bird body" },
    "goldBlade": { "hex": "#F0C94A", "role": "Shovel blade metal" },
    "goldDeep": { "hex": "#C4952A", "role": "Blade shadow / accents" },
    "dirt": { "hex": "#8B6914", "role": "Dig pile earth" },
    "dirtDeep": { "hex": "#6B4423", "role": "Dig pile shadow" },
    "wood": { "hex": "#D4A574", "role": "Shovel shaft" },
    "heroDeep": { "hex": "#0E3A45", "role": "Hero field start" },
    "heroMid": { "hex": "#1A5C68", "role": "Hero field mid" }
  },
  "typography": {
    "display": {
      "family": "Fraunces",
      "fallback": "Georgia, serif",
      "weights": [500, 700, 800],
      "use": "Hero headlines, section titles, brand moments"
    },
    "body": {
      "family": "Outfit",
      "fallback": "system-ui, sans-serif",
      "weights": [400, 500, 600, 700, 800],
      "use": "UI, body, CTAs, navigation"
    }
  },
  "logo": {
    "clearspace": "Use at least 1/8 of the mark's width as clear space on all sides.",
    "minSize": {
      "digital": "24px height for the app icon",
      "print": "0.4 in / 10 mm height"
    },
    "files": {
      "appIcon": "/brand/app-icon.svg",
      "markOnLight": "/brand/mark-on-light.svg",
      "markOnDark": "/brand/mark-on-dark.svg",
      "lockupLight": "/brand/lockup-light.svg",
      "lockupDark": "/brand/lockup-dark.svg"
    }
  },
  "mascot": {
    "file": "/mascot-hero.png",
    "pose": "Miner bird gazing left toward hero copy",
    "use": "Landing hero and branded moments only — not as a favicon"
  }
}